VP-Head of Propositions & GTM Design

Role Purpose:

The Head of Propositions & GTM (Go-To-Market) Design is a strategic leadership role within the Innovation & New Product Development function, responsible for shaping, validating, and commercializing new product propositions in the rapidly evolving telecommunications industry. This role plays a pivotal role in translating emerging technologies, customer insights, and market trends into scalable and revenue-generating consumer and enterprise offerings.

The individual will lead the end-to-end proposition lifecycle, from ideation and feasibility studies to pilot testing and full-scale market deployment. A key aspect of this role is to ensure that all new product launches have a clear value proposition, competitive pricing model, and seamless go-to-market strategy.

Collaboration is essential, as this role requires working closely with Product Development, Digital, Marketing, Sales, Regulatory, and Partner Ecosystem Teams to accelerate time-to-market and maximize adoption. The ideal candidate will be a commercially savvy innovator, capable of bridging technology with customer needs while ensuring that new propositions contribute to the company’s growth, differentiation, and long-term success in the telco market.

Key Responsibilities:

• Proposition Development. Lead the development of new consumer and enterprise propositions
• Market Research & Insights. Conduct market analysis and customer research
• Go-To-Market (GTM) Strategy. Develop GTM frameworks and execution plans for new launches
• Pricing & Commercial Strategy. Define pricing models and revenue strategies
• Cross-functional Collaboration. Work with Product, Sales, Marketing, and Digital teams
• Performance Tracking & Optimization. Monitor product performance and optimize offerings

KPIs Summary:

• Number of New Propositions Launched - Measures the success of new product introductions.
• Market Penetration & Adoption Rates - Tracks the reach and acceptance of new propositions.
• Time-to-Market for New Products - Evaluates the efficiency in launching new offerings.
• ARPU Growth & Revenue Contribution - Assesses the financial impact of propositions.
• Churn Reduction & Customer Retention - Monitors customer loyalty and product stickiness.
• Adoption of Next-Gen Technologies - Gauges innovation through 5G, AI, and IoT integration.

Skills:

• Product Strategy & Innovation
• Market Intelligence & Analytics
• GTM Planning & Execution
• Pricing & Monetization
• Stakeholder Management
• Data-driven Decision Making

Qualifications:

• Educational Background: Bachelor’s or Master’s degree in Business, Marketing, Telecommunications, or a related field.
• Industry Experience: Minimum 10+ years of experience in telecommunications, digital services, or technology-driven industries, with a focus on product propositions, GTM strategy, and commercialization.
• Strategic & Commercial Acumen: Strong understanding of market dynamics, consumer behavior, pricing strategies, and revenue models in the B2C telecom sector.
• Cross-functional Leadership: Proven ability to collaborate with Product, Sales, Marketing, Digital, and Technology teams to execute large-scale GTM initiatives.
• Data-Driven Decision Making: Proficiency in analyzing market trends, customer insights, and financial performance to optimize propositions and business impact.
• Innovation & Digital-first Mindset: Experience in launching next-gen propositions (5G, AI, IoT, FMC, Fintech, or Digital Services) with a customer-centric approach.