VP-Head of High Value Mobility Growth Sumatra

VP-Head of High-Value Mobility Growth

The Head of High-Value Mobility Growth is responsible for growing and retaining high-value customer segments, including postpaid, SME and roaming users. This role focuses on driving customer loyalty, increasing revenue through upsell and cross-sell strategies, and enhancing customer experience to maximize lifetime value.

By leveraging data-driven insights, customer segmentation, and targeted engagement programs, the Head of High-Value Mobility Growth ensures that high-value customers receive personalized offerings and superior service. Working closely with sales, product, and customer experience teams, this role plays a key part in reducing churn, improving retention, and driving sustainable revenue growth in Indonesia’s competitive telecom market.

Responsibilities

• Develop and implement strategies to grow the postpaid and SME customer base.
• Develop and implement strategies to grow the roaming customer base.
• Design and execute loyalty programs to enhance customer retention.
• Drive revenue growth by optimizing cross-sell and upsell initiatives.
• Use customer analytics to personalize offerings and improve engagement.
• Monitor revenue performance and align marketing efforts with business targets.
• Ensure seamless and enhanced customer journeys to drive satisfaction.
• Collaborate with Product, Sales, and Customer Experience teams for seamless execution.
• Build and mentor a high-performing marketing team with a focus on innovation and agility.

Qualifications

1. Experience in postpaid, SME & Roaming customer segment growth.
2. Strong background in loyalty and customer retention marketing.
3. Ability to leverage data for customer segmentation and personalization.
4. Proven track record in cross-sell and upsell optimization.
5. Expertise in driving high-value customer engagement strategies.
6. Strong leadership and analytical skills.