VP Head HBB Base Management & Monetization

Job Description

lead the strategic development and execution of customer lifecycle management and revenue optimization strategies for the home broadband business. This executive role is accountable for maximizing customer lifetime value, driving ARPU growth, reducing churn adopting AI and ML models, and developing innovative monetization frameworks across the entire FTTH subscriber base. The position requires a data-driven leader who can translate customer insights into profitable growth strategies while maintaining exceptional service quality and directly influence positive NPS
Qualification:- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree in Marketing, Business Administration, or a related field is preferred.
- Strong understanding of the telecommunications or broadband industry, especially FTTH industry would be an advantage.
- Certifications in Digital Marketing, Data Analytics, or relevant fields are advantageous
- Proficiency in marketing analytics and digital marketing tools.
- Demonstrated ability to develop and manage marketing budgets.

Experience:
- Minimum of 12 years of experience in marketing, with at least 5 years in a leadership role
- Proven track record in driving revenue and subscriber growth through innovative marketing strategies.
- Extensive experience in digital marketing, brand management, and customer acquisition.
- Experience in managing cross-functional teams and leading marketing projects.
- Familiarity with CRM systems and customer segmentation techniques.

Skills:
- Strong analytical and strategic thinking skills.
- Excellent leadership and team management capabilities.
- Outstanding communication and interpersonal skills.
- Ability to work in a fast-paced and dynamic environment.
- Expertise in developing and executing multi-channel marketing campaigns.