Staff-Trade Marketing & Visibility IM3

Job Details

Role Summary: 

Trade Marketing & Visibility IM3 is responsible for leading and executing integrated marketing strategies to enhance brand positioning, customer engagement, and business growth in the telecommunications sector. This role requires expertise in product/brand marketing, P&L management, advertising & promotions, and market research & analysis to drive customer acquisition and retention.

Responsibilities:

• Execute messaging strategies to enhance brand positioning.

• Execute marketing strategies and plans to drive customer acquisition and brand awareness.

• Analyze market trends, determine product requirements.

• Plan, create, and coordinate advertising and promotional campaigns to maximize market reach and impact.

• Gather and analyze marketplace trends, customer data, and competitive insights to optimize marketing strategies.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. A Master’s degree (MBA) is preferred but not required.

• At least 5 years of experience in sales, marketing, or business development within the telecommunications or FMCG industry. Minimum 3 years in a managerial role, leading teams in sales and distribution.

• Proven expertise in sales strategy development, team leadership, and market expansion.

• Hands-on experience in leading large-scale sales operations and distribution networks.

• Strong background in financial planning, P&L management, and revenue forecasting.

• Ability to analyze market trends, customer insights, and competitive intelligence to optimize sales strategies.

• Prepaid sales and distribution management, ensuring alignment with business objectives.

• Market analysis and business development to drive customer reach and retention. Financial performance management, including budgeting, forecasting, and ROI evaluation.

• Sales Leadership & Negotiation: Ability to drive sales teams, manage key accounts, and close high-value deals.

• Strategic Marketing & Brand Development: Experience in executing marketing campaigns, pricing strategies, and customer engagement initiatives.

• Customer Service Excellence: Strong problem-solving skills to resolve escalations and ensure high service quality.

• Excellent analytical thinking, data-driven decision-making, and problem-solving abilities.

• Strong communication and stakeholder management skills to collaborate with distributors, partners, and internal teams.

• High adaptability to a fast-paced, competitive market with the ability to drive innovation and continuous improvement.