Sr Officer-International Roaming Sumatra

Long Description

The Senior Officer – International Roaming is responsible for driving the growth and performance of International Roaming services across the Sumatra Circle. This role focuses on planning and executing go-to-market initiatives, developing programs to increase roaming adoption, enhancing customer awareness, and maximizing roaming revenue from both outbound and inbound travelers.

Leveraging customer insights, market intelligence, and data analytics, the role identifies growth opportunities, monitors market trends and competitor activities, and develops targeted commercial initiatives to improve customer acquisition, usage, and revenue. Working closely with Roaming Product HQ, Regional team, Sales & Distribution team, Marketing Communications team, and Customer Experience team, the Senior Officer ensures effective campaign execution, operational excellence, and the successful delivery of business targets while providing timely market feedback to support product and business strategy.

Long Description

Responsibilities:

• Develop and execute international and regional roaming strategies to increase usage and revenue.
• Ensure seamless customer experience on international roaming services.
• Analyze market trends and revenue performance to refine marketing strategies.
• Collaborate with Product, Sales, and Customer Experience teams for seamless execution.
• Build and mentor a high-performing marketing team with a focus on innovation and agility.

Qualifications:

• Strong expertise in international roaming business models.
• Proven track record in customer engagement programs.
• Experience in developing and executing roaming campaign strategies.
• Ability to leverage analytics for customer insights and service enhancements.
• Strong collaboration skills with Product, Technology, Marketing Communication, Sales & Distribution, and Regional teams.
• Leadership in driving innovation and customer-centric initiatives.