Date: Sep 10, 2024

Sr Officer-Core Service Marketing

Location:

ID

Level: Supervisor

Employment Status: Permanent

Department: Group B2B Business Marketing & Product

Description:

Role Purpose

The purpose of the Product Marketing for the Fixed Voice product at Indosat Business is to drive the growth and success of the Fixed Voice product line through strategic marketing initiatives and customer-centric approaches. This role is critical in ensuring that Indosat Business's Fixed Voice products are effectively positioned in the market, meet customer needs, and achieve business objectives.

Area of Responsibilities	Key Activities	Deliverables
Product Positioning and Messaging	Develop product positioning strategies Create product messaging that resonates with target audiences Maintain updated marketing collateral	Product positioning statements Messaging frameworks Marketing collateral (brochures, datasheets, case studies)
Go-to-Market Strategy	Develop go-to-market plans for product launches Coordinate with cross-functional teams Define launch timelines and milestones	Go-to-market strategy documents Product launch plans Detailed launch timelines and milestones
Campaign Development and Management	Plan and execute multi-channel marketing campaigns Utilize digital marketing, content marketing, social media, and events Monitor and optimize campaign performance	Campaign plans and calendars Digital marketing assets (ads, social media posts, email campaigns) Performance reports and optimization recommendations
Sales Enablement	Develop sales training materials Create sales enablement tools Conduct training sessions for the sales team	Sales training presentations Sales enablement kits (FAQs, objection handling guides) Training session schedules and materials
Customer Engagement and Feedback	Engage with customers to gather feedback Develop relationships with key customers and influencers Use feedback to inform product and marketing strategies	Customer feedback reports Relationship-building plans Recommendations for product and marketing improvements
Performance Tracking and Reporting	Monitor marketing campaign performance Analyze data to measure ROI Report on marketing metrics to senior management	Campaign performance dashboards ROI analysis reports Monthly/quarterly marketing performance reports

Minimum Requirements

Qualification:

Bachelor’s degree in Marketing, Business Administration, Communications, Engineering or a related field with reputable university. A Master’s degree is a plus

Related Experience:

Minimum of 5 years of experience in product marketing, preferably in the telecommunications industry or technology start up industry

Skills:

Strong understanding of the telecommunications industry, specifically fixed voice products.
Excellent verbal and written communication skills.
Proven ability to develop and execute successful marketing strategies.
Strong analytical skills and ability to interpret data to drive decisions.
Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
Ability to work collaboratively in a fast-paced, cross-functional team environment