Sr Officer-Campaign Management & Brand Visibility IM3
ID
Campaign Management & Brand Visibility IM3 is responsible for developing and executing integrated marketing campaigns to enhance brand awareness, visibility, and engagement for the IM3 brand. This role oversees brand positioning, multi-channel advertising, and media strategies to ensure impactful communication across digital, social, and traditional marketing platforms.
By collaborating with creative, digital, and media teams, Campaign Management & Brand Visibility IM3 ensures that marketing initiatives resonate with target audiences, strengthen brand recall, and drive customer engagement. This role plays a critical part in ensuring consistent messaging, optimized media spend, and high-impact marketing activations in Indonesia’s competitive telecom industry
| Workflow | Key Responsibilities | Key Result Areas | Key Performance Indicators | Skill | Proficiency |
| Integrated Marketing Campaigns | Develop and execute multi-channel marketing campaigns to enhance brand awareness. | Higher brand awareness and customer engagement. | Brand awareness index, customer perception score. | Marketing Campaign Planning & Execution | Expert |
| Brand Visibility & Positioning | Ensure consistent and effective brand messaging across all marketing touchpoints. | Improved brand recall and market positioning. | Campaign engagement rate, message consistency. | Brand Strategy & Positioning | Expert |
| Content & Creative Development | Oversee the development of high-impact creative content for digital and traditional media. | Creation of impactful and engaging marketing content. | Content effectiveness score, creative impact assessment. | Content Development & Messaging | Advanced |
| Media & Advertising Management | Manage media partnerships and optimize advertising spend to maximize reach. | Optimized media investment and advertising effectiveness. | Media reach, cost per impression (CPI). | Media Planning & Buying | Advanced |
| Campaign Performance Analysis | Track and analyze campaign performance to improve efficiency and effectiveness. | Data-driven decision-making for campaign improvements. | Marketing ROI, campaign performance metrics. | Marketing Performance Analytics | Advanced |
| Customer Engagement & Brand Activations | Drive customer engagement through strategic brand activations and sponsorships. | Stronger customer-brand connection through activations. | Event participation rate, sponsorship effectiveness. | Customer Engagement & Brand Activation | Advanced |
| Cross-functional Collaboration | Collaborate with Product, Sales, and Customer Experience teams for seamless execution. | Seamless customer journey and experience improvements. | Cross-functional project success rate, time-to-market for campaigns. | Stakeholder Management & Collaboration | Advanced |
| Team Leadership & Development | Build and mentor a high-performing marketing team with a focus on innovation and agility. | High team engagement, retention, and marketing innovation. | Employee satisfaction, team productivity, innovation initiatives. | Leadership & Team Development | Expert |