Officer-Pricing & GTM-FWA & FMC
ID
Job Responsibilites
The GTM & Pricing Officer is a strategic and execution-oriented role responsible for bridging the gap between product strategy and regional implementation. This position will lead the "Go-to-Market" (GTM) execution for all Fixed Wireless Access (FWA) initiatives, ensuring seamless product launches across all Circles/Regions. Additionally, this position also need to do daily business performance and analysis, also support to create business cases for new initiatives
Responsibilities:
- Directly lead and manage GTM projects for new product launches or marketing initiatives across all Circle and Region teams.
- Conduct briefings and socialization for Regional Heads, Sales Agents, and field teams to ensure alignment on product knowledge and sales targets.
- Act as the primary bridge between the Head Office and Regional teams to troubleshoot deployment challenges.
- Giving comprehensive input for the Business Cases regarding to new initiatives, including Traffic, Hits, revenue projections, OPEX/CAPEX estimations, and ROI analysis.
- Identify market opportunities and provide data-backed recommendations for product positioning.
- Perform regular Market Reviews to monitor FWA product performance and brand health in the field.
- Analyze competitor activities, including pricing strategies, promo schemes, and channel movements to ensure our products remain competitive.
- Gather on-the-ground insights from Region teams regarding customer feedback and market trends.
- Monitor and analyze FWA business performance metrics on a Day-to-Day basis (Subscriber growth, Churn, ARPU, etc.).
- Provide daily/weekly performance dashboards to the Head of Product Marketing.
- Conduct "Deep Dives" into regional performance data to identify specific growth drivers or bottlenecks.
- Collaborate with the Brand & Communication Team to align with the Marketing Communication
- Work with the Sales & Distribution team to ensure product availability and visibility across all sales touchpoints
Qualifications:
- Experience: Minimum of 3 years of formal work experience (Background in Telco, FMCG, or Technology preferred
- Communication: Exceptional communication and presentation skills; ability to influence stakeholders at various levels (from field agents to regional heads).
- Numerical Savvy: Highly familiar with numbers and calculations. Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUP, and Data Modeling) is mandatory.
- Business Acumen: Strong "Sense of Business" with the ability to translate data into actionable commercial strategies.
- Industry Knowledge: Baseline understanding of the Telecommunications industry (FWA, Cellular, or Broadband) through professional experience or self-exploration.
The GTM & Pricing Officer is a strategic and execution-oriented role responsible for bridging the gap between product strategy and regional implementation. This position will lead the "Go-to-Market" (GTM) execution for all Fixed Wireless Access (FWA) initiatives, ensuring seamless product launches across all Circles/Regions. Additionally, this position also need to do daily business performance and analysis, also support to create business cases for new initiatives
Responsibilities:
- Directly lead and manage GTM projects for new product launches or marketing initiatives across all Circle and Region teams.
- Conduct briefings and socialization for Regional Heads, Sales Agents, and field teams to ensure alignment on product knowledge and sales targets.
- Act as the primary bridge between the Head Office and Regional teams to troubleshoot deployment challenges.
- Giving comprehensive input for the Business Cases regarding to new initiatives, including Traffic, Hits, revenue projections, OPEX/CAPEX estimations, and ROI analysis.
- Identify market opportunities and provide data-backed recommendations for product positioning.
- Perform regular Market Reviews to monitor FWA product performance and brand health in the field.
- Analyze competitor activities, including pricing strategies, promo schemes, and channel movements to ensure our products remain competitive.
- Gather on-the-ground insights from Region teams regarding customer feedback and market trends.
- Monitor and analyze FWA business performance metrics on a Day-to-Day basis (Subscriber growth, Churn, ARPU, etc.).
- Provide daily/weekly performance dashboards to the Head of Product Marketing.
- Conduct "Deep Dives" into regional performance data to identify specific growth drivers or bottlenecks.
- Collaborate with the Brand & Communication Team to align with the Marketing Communication
- Work with the Sales & Distribution team to ensure product availability and visibility across all sales touchpoints
Qualifications:
- Experience: Minimum of 3 years of formal work experience (Background in Telco, FMCG, or Technology preferred
- Communication: Exceptional communication and presentation skills; ability to influence stakeholders at various levels (from field agents to regional heads).
- Numerical Savvy: Highly familiar with numbers and calculations. Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUP, and Data Modeling) is mandatory.
- Business Acumen: Strong "Sense of Business" with the ability to translate data into actionable commercial strategies.
- Industry Knowledge: Baseline understanding of the Telecommunications industry (FWA, Cellular, or Broadband) through professional experience or self-exploration.
Education
Long Description
The GTM & Pricing Officer is a strategic and execution-oriented role responsible for bridging the gap between product strategy and regional implementation. This position will lead the "Go-to-Market" (GTM) execution for all Fixed Wireless Access (FWA) initiatives, ensuring seamless product launches across all Circles/Regions. Additionally, this position also need to do daily business performance and analysis, also support to create business cases for new initiatives
Short Description
GTM & Pricing Officer for Fixed Wireless Access Business