Officer - Digital Business Growth GTM & Campaign Delivery

Role Purpose

To lead the end-to-end go-to-market planning and campaign delivery for B2C Indosat Official WhatsApp channels (IM3 and 3ID), driving seamless commercialization, scalable annual revenue growth beyond 5Mn USD, and optimal customer experiences across digital and assisted touchpoints. This role translates business priorities into actionable GTM-launch plans while orchestrating cross-functional execution across Commercial, CVM, Product, Tech, Data, Customer Service, and external partners. Additionally, the candidate will conduct agile assessments & execution to unlock new revenue streams, optimize channel assets, and maintain strict governance over project timelines, stakeholder collaboration, digital transformation metrics, and CSAT targets.

Minimum Requirements 

Qualifications & Experience

• Education & Background: Bachelor’s degree in Business, Marketing, Engineering, Data Analytics, or a related discipline, plus 2+ years of experience in digital channel management, GTM execution, or conversational messaging (telecom, e-commerce, digital-first business or digital platform experience preferred).
• Technical Proficiency: Proven track record in campaign operations, launch readiness, and vendor coordination, with strong skills in data-driven campaign optimization and basic SQL querying.
• Competencies & Execution: Highly adaptable team player with exceptional interpersonal and organizational skills, capable of delivering agile results in fast-paced, ambiguous environments.
• Language Proficiency: Professional English fluency (Minimum IELTS 7.0+ or TOEFL 600+).

Key Skills & Competencies

• Commercial & GTM Execution: Expertise in go-to-market planning, campaign delivery, and revenue optimization across digital customer lifecycles.
• Data & Analytics: Proficiency in performance monitoring and basic-to-intermediate SQL/BigQuery data querying to drive business decisions.
• Stakeholder Management: Competent communication, presentation, and cross-functional coordination capabilities.
• Ownership & Execution: Adept ownership, analytical problem-solving, and agile execution in fast-paced environments with quality-oriented deliveries.
• Experience with AI technologies or AI-driven solutions is a plus

Secondary Competencies

• Market & Commercial Acumen: Proven sales or marketing experience with a deep understanding of marketing principles (digital & traditional), commercial strategies, and market research methodology.
• Analytical & Technical Mastery: Proficient analytical skills with demonstrated fluency in statistical techniques and data-driven problem-solving.
• Collaboration & Stakeholder Alignment: Strong interpersonal and communication capabilities, enabling seamless cross-level collaboration and a customer-centric focus.
• Self-Drive & Execution: High initiative with the ability to operate independently and lead structured coordination in dynamic settings.