Officer-Corporate Brand Operations & Performance
ID
Role Purpose
Corporate Brand Operations & Performance provides hands-on operational and analytical support to ensure the seamless execution, governance, and tracking of corporate brand initiatives. Acting as the operational engine of the Corporate Brand Management team, this role is responsible for maintaining brand asset integrity, supporting end-to-end campaign tracking, compiling multi-channel brand performance data, and facilitating smooth cross-functional coordination
|
Scope of Work |
|
|
Area of Responsibilities |
Key Activities |
|
Brand Governance & Digital Asset Management |
• Maintain, organize, and update the central Digital Asset Management (DAM) library. |
|
Campaign Operations & Timeline Tracking |
• Track end-to-end campaign milestones against master project schedules. |
|
In-Market & Regional Visibility Audits |
• Collect and consolidate visibility reports and proof-of-execution photos from Regional Circles and channels. |
|
Data Collation & Performance Reporting |
• Gather brand and campaign performance data from media agencies, digital dashboards, and research partners. |
|
Cross-Functional & Administrative Coordination |
• Coordinate operational cadences, distribute meeting minutes, and track follow-up action items across Circles and agencies. |
Requirements
|
Qualification: |
|
Related Experience: |
|
Skills
|