Fintech Growth Marketing & Martech

Fintech Growth Marketing & Martech (As Business owner)

Seniority: Mid-level; 4-10 years of experience

The Role Summary:

• The AVP of Fintech Vertical & Growth Marketing is responsible for driving customer growth, retention, and revenue optimization for fintech products such as loans (included telco loan), savings, and insurance. The role focuses on managing the campaign traffics from internal media (owned media) also lifecycle marketing, segmentation, hyper-personalization, and customer engagement strategies to maximize ARPU and CLTV also Revenue. As business owner of the martech communications stack and implemented and optimized marketing technology solutions, driving operational efficiency and revenue growth.
• They will need to have the knowledge and expertise on the channels that they are managing to deliver the best results based on the objectives.
• The AVP is also someone that is highly proficient in communication and managing stakeholders to remove blockers for the campaigns. And you’ll take the wheel in executing the campaign/journey implementation and development for customer lifecycle programs and communications.

Responsibilities:

• Customer Life Cycle (CVM)
• Develop and together with Media Ops to execute end-to-end fintech customer engagement strategies (acquisition, activation, retention, and churn prevention).
• Together with Media Ops to deploy real-time engagement strategies across multiple digital touchpoints (SMS, WhatsApp, STK Push, App, Web).
• Optimize loan graduation strategies to move customers from low-tier to high-tier financial products.
• Lead upsells and cross-sell fintech campaigns to boost fintech revenue within the telco ecosystem.
• Identify high-value customer segments and drive personalized offers.
• Campaign Performance and Advanced Data Analytic:
• Develop campaign segmentation models and analyze based on Telco behavior, credit score and other segmentation models to refine fintech marketing.
• Support campaign personalization strategies with real-time predictive analytics.
• Track and analyze Reach, CTR, CVR, ARPU, churn rate, and LTV to measure fintech marketing effectiveness and
• Together with Media Ops to Conduct A/B testing and data experimentation to improve campaign engagement.
• Establish KPIs and Marketing dashboards to track MarTech campaign performance and ensure data-driven decision-making.
• Analyze and refine conversion funnel metrics (click-through rates, CVRs, ARPU impact).
• Marketing Automation & AI Personalization
• Leverage AI & Machine Learning models to enhance campaign segmentation.
• Build automated reporting dashboards (Looker, Power BI, Google Data Studio) for fintech Marketing KPIs.
• Oversee AI-powered marketing automation workflows across SMS, STK Push, push notifications, WhatsApp, and email.
• Optimize campaign automation processes to improve efficiency and customer engagement.
• Cross Functional Collaboration.
• Working closely with the VP Marketing, Media Ops AVP, Data Engineer, Data Scientist, Product Development you will configure technical implementation of customer lifecycle journeys and tactical communication campaigns through various owned media. You will directly impact the incremental growth of IOH Fintech in the Indonesia market through scalable, personalized, relevant, and contextual communication and increase in the engagement and conversion also funnel improvements.
• Work with Data & Portfolio, Data Engineer, IT and Product Teams to align MarTech strategy with fintech business goals.
• Ensure MarTech compliance with financial regulations and data privacy laws.
• Provide executive insights and strategic recommendations for fintech growth.

Key Qualifications and Skills:

• 10+ years in CVM & Martech or AI driven campaign execution, fintech, start up or digital banking.
• Strong expertise in Martech, customer segmentation, data-driven marketing, and lifecycle management, marketing automation
• Deep understanding of AI-driven segmentation & automation tools (CDP, CRM, CMP, AI Machine Learning models).
• Proficiency in campaign automation & analytics platforms (Salesforce, Adobe, Google Analytics).
• Expertise in A/B testing, personalization, and multi-channel campaign execution.
• Analytical mindset & stakeholder management skills.