AVP-Site Monetization

Role Purpose:

• Focus on program and GTM execution plan for site monetization
• Collaborate with relevant stake holders in region to prepare and improve plans on specific Go-To-Market activity for new site, low utilization sites and BAU sites
• Liaise regional team to manage the execution, monitor program and do corrective actions once needed
• Liaise with marketing team for specific talking point for GTM plan and market blitz granular site wise

Scope of Work:

New site pre-monetization.

• Focus on program and GTM execution plan for site monetization
• Collaborate with relevant stake holders in region to prepare and improve plans on specific Go-To-Market activity for new site, low utilization sites and BAU sites
• Liaise regional team to manage the execution, monitor program and do corrective actions once needed
• Liaise with marketing team for specific talking point for GTM plan and market blitz granular site wise

Site wise monetization program development, implementation and execution.

• Develop program for site monetization (new sites, low sites, BAU sites)
• Coordination and alignment with region for GTM program to regional
• Propose Proposal & Business Case Justification to implement GTM Program
• Communicate detail guidance and action plan strategy to GTM region
• Set monthly target for site growth and KPI

Performance monitoring, evaluation & improvement.

• Execution tracking and review
• Conduct lead performance analysis
• Initiate continuous GAP analysis and immediate actions to close gaps
• Delivered insight on site-wise monetization
• Improvement plan for mitigation and program acceleration

Execution on site focus.

• Communicate detail guidance and action plan strategy to GTM region
• Ensure the quality & timeline of Regional Marketing Program
• Come with some tactical recommendation by using data reference to improve number of achieved target Site (FB Market Share, PBI, BPS, internal data, survey, Fourghtech & etc.)
• Suggest preventive & corrective action to solve problem in the field and gather lesson learn for the next improvement
• Liaise with Region to monitor lead & lag measure
• Support data achievement for weekly update management level

Marketing mix regional insight.

• Gather Marketing Mix (Product, Place, Promotion & Price) of proposition Indosat Hero Product incl competition landscape
• Give feedback to related Stake Holder in HQ

Team collaboration.

• Work tightly with trade acquisition and trade revenue both brand to accelerate the result
• Work co-operatively with other team members to accomplished delegated tasks assigned by managers
• Provide continuous inputs on business process and systems improvement in order to ensure delegated tasks are completed in timely and efficient manner

Authority:

• Communicate pull program to Region and close monitor of program execution
• Conduct proposal & BCJ program from all Region
• Verification of budget absorption program from Region
• Verification of supporting documents from Region align with Business Process
• Give performance review to sales team and related stakeholders

Qualification:

• Strong analytical abilities with strong skill on visualize the numbers and graph
• Able to demonstrate leadership role in recent projects which involve cross functional effort within the company
• Good understanding of commercial operation of the business and able to work in different roles within the Group
• Has good interpersonal skill

Related Experience:

• Having min 3-5 years in sales, distribution, marketing, developing GTM plan, execution or regional territory management

Skills:

• Good people skill and able to work with various level and cross functional
• Self-driven and high achiever mentality
• Strong in number / calculation
• Preferably has been doing several projects / roles within commercial functions
• Communication Skill (English, Written and Spoken)
• Engagement and collaboration skills (with audience and slide)
• Visualization skill on PPT
• Excel skill
• Oracle or ArcGIS is advantage
• Understood well on context and content and able to identify and tell story
• Have ability to get field insight from region related with performance / achievement