Head of Product FWA

Position Overview

The Vice President of Product Development & Go-to-Market Strategy is a senior executive leadership role responsible for driving the company's product innovation, market expansion, and revenue growth strategy. This position requires a visionary leader who will spearhead the development and commercialization of telecommunications products and services, with a strategic ambition to grow the subscriber base to 500,000 customers in 2 years of launch  while achieving and maintaining an Average Revenue Per User (ARPU) of USD $10

This role demands a strategic thinker with deep expertise in product lifecycle management, multi-channel go-to-market execution, customer journey optimization, and digital transformation within the telecommunications sector. The successful candidate will be instrumental in positioning the company as a competitive player in Indonesia's dynamic telco market.

KEY RESPONSIBILITIES

1. Product Strategy & Conceptualization-

 
Product Vision & Roadmap: Develop and execute a comprehensive 3-5 year product strategy aligned with company growth objectives and market opportunities in Indonesia's telco landscape

Product Concept Creation: Lead ideation and conceptualization of innovative telecommunications products and service bundles targeting diverse customer segments (consumer, SME, enterprise)

Market Intelligence: Conduct continuous market analysis, competitive benchmarking, and customer insights gathering to identify white space opportunities and inform product development decisions

Portfolio Management:  Manage the entire product portfolio lifecycle from concept to sunset, ensuring optimal mix of revenue-generating products and strategic positioning

Product Innovation leading to growth:  Drive innovation initiatives leveraging emerging technologies (5G, IoT, digital services, fintech integration) to create differentiated value propositions

Business Case Development: Build comprehensive business cases including financial modelling, ROI projections, risk assessments, and resource requirements for new product initiatives

2. Product Development & Lifecycle Management

- End-to-End Product Development: Oversee agile product development processes from requirements gathering through launch, ensuring on-time and on-budget delivery

- Cross-Functional Leadership: Collaborate with Technology, Operations, Network, Finance, and Customer Service teams to ensure seamless product development and integration

- Quality Assurance: Establish product quality standards, testing protocols, and feedback mechanisms to ensure exceptional product performance and customer satisfaction

- Pricing Strategy: Develop dynamic pricing models and promotional strategies that balance competitiveness, customer value perception, and profitability targets

- Product Enhancement: Continuously optimize existing products based on performance analytics, customer feedback, and market dynamics to maximize lifetime value

- Regulatory Compliance: Ensure all products comply with Indonesian telecommunications regulations, consumer protection laws, and industry standards

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 3. Go-to-Market (GTM) Strategy & Execution

- Multi-Channel GTM Strategy: Design and execute comprehensive go-to-market strategies across digital, retail, e-commerce, and partnership channels to maximize market penetration

- Channel Strategy Development:

  - Digital Channels: Develop self-service digital platforms, mobile apps, web portals, and social commerce strategies

  - Retail Channels: Optimize branded stores, dealer networks, and retail partnerships for product distribution and customer acquisition

  - E-Commerce Integration: Establish strategic partnerships with major e-commerce platforms (Tokopedia, Shopee, Lazada, Blibli) and develop marketplace strategies

  - Alternative Channels: Explore partnerships with banks, fintech platforms, and lifestyle brands for bundled offerings

- Launch Management: Plan and execute high-impact product launches with integrated marketing campaigns, sales enablement, and channel activation programs

- Sales Enablement: Develop sales tools, training materials, and incentive programs to equip sales teams for effective product positioning and conversion

- Performance Optimization: Monitor channel performance metrics and continuously optimize channel mix, resource allocation, and activation strategies

4. Customer Journey & Experience Design

- Customer Journey Mapping: Design end-to-end customer journeys across all touchpoints (awareness, consideration, acquisition, onboarding, usage, retention, advocacy)

- Onboarding Excellence: Develop seamless onboarding processes for different customer segments and channels, reducing friction and accelerating time-to-value

- Digital Experience Optimization: Enhance digital customer experiences across web, mobile app, USSD, and messaging platforms to drive engagement and satisfaction

- Personalization Strategy: Implement data-driven personalization and segmentation strategies to deliver relevant product recommendations and offers

- Customer Pain Point Resolution: Identify and systematically eliminate customer friction points throughout the lifecycle to improve NPS and reduce churn

- Omnichannel Integration: Ensure consistent and seamless experiences across all customer interaction channels

5. Revenue Growth & Business Performance

- Revenue Target Achievement: Drive revenue growth through new customer acquisition, ARPU expansion, and customer lifetime value optimization

- Subscriber Acquisition Strategy: Develop and execute strategies to achieve 500K subscriber base target while maintaining quality customer acquisition

- ARPU Optimization: Implement upselling, cross-selling, and value migration strategies to achieve and maintain $10 USD ARPU target

- Retention Programs: Design and oversee customer retention initiatives to minimize churn and maximize customer lifetime value

- Monetization Innovation: Identify new revenue streams through value-added services, partnerships, and ecosystem development

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6. People Manager : Team Leadership & Organizational Development 

- Team Building: Recruit, develop, and retain a high-performing product and GTM team with diverse expertise in product management, marketing, analytics, and channel management

- Capability Development: Establish training programs and career development pathways to build world-class product and commercial capabilities

- Culture Development: Foster a culture of innovation, customer-centricity, data-driven decision-making, and agile execution

- Stakeholder Management: Build strong relationships with internal stakeholders and external partners to ensure alignment and collaboration

REQUIRED QUALIFICATIONS

Education:

- Minimum: Bachelor's degree in Business Administration, Marketing, Engineering, Telecommunications, or related field

- Preferred: Master's degree (MBA, Master's in Marketing, Master's in Telecommunications) from reputable university

Professional Experience:

- Minimum: 8-12 years of progressive experience in product management, marketing, and go-to-market roles within telecommunications or technology industries