HBB Monetization

Role Purpose:

The role is responsible for optimizing revenue streams and enhancing product value for home broadband services (FTTH and FWA). This role focuses on reviewing and enhancing the competitiveness of existing customer products, upgrading monetization strategies, and implementing initiatives to increase customer acquisition, retention, and overall ARPU (Average Revenue Per User). The specialist will work to improve brand visibility through digital communication, ensure product competitiveness, and drive financial performance by managing revenue and gross margin targets.

Area of Responsibilities:

Product Competitiveness and Increase Acquisition to Manage TUR

• Review and assess the competitiveness of existing customer products
• Develop strategies to enhance product value and drive customer acquisition
• Collaborate with marketing and sales teams to manage Take-Up Rate (TUR) and ensure market competitiveness

Manage Churn, Retention, and Uplift ARPU

• Implement initiatives to reduce customer churn and increase retention
• Develop and execute strategies to uplift ARPU through value-added services and optimized pricing
• Monitor customer feedback and usage patterns to continuously improve monetization strategies

Improve Brand Awareness Visibility and Digital Communication

• Work with marketing teams to enhance brand visibility through digital communication channels
• Develop and execute digital marketing campaigns to promote monetization programs
• Ensure consistent and compelling messaging across all digital platforms

Revenue and Subscribers

• Set and achieve targets for revenue growth and subscriber acquisition
• Analyze revenue performance and subscriber data to forecast future trends
• Report on key metrics and KPIs to senior management

Gross Margin and EBITDA

• Optimize pricing strategies and cost structures to maximize gross margin
• Collaborate with finance teams to ensure EBITDA targets are met

Churn Rate

• Implement proactive measures to minimize churn rate
• Analyze churn data to identify trends and areas for improvement

Brand Visibility and Awareness Focus on Digital Communication

• Enhance online presence and engagement through social media and digital platforms
• Track and analyze the effectiveness of digital campaigns and adjust strategies accordingly

Review Existing Customer Competitiveness Product

• Assess current product offerings to determine their competitiveness in the market
• Identify areas for improvement and recommend changes to enhance product value

Upgrade Program

• Develop and implement strategies to upgrade existing customer programs and services
• Coordinate with product and engineering teams to ensure successful program upgrades
• Monitor the impact of upgrades on customer satisfaction and financial performance

Qualifications:

• Bachelor's degree in Business, Marketing, Telecommunications, or a related field
• Master's degree in a monetization, business management, or telecommunications is preferred-
• Fluency in English and the local language

Related Experience:

• Minimum 5 years of experience in monetization, revenue management, or a related role within the telecommunications industry
• Proven track record in optimizing product revenue and enhancing customer value
• Experience with FTTH and FWA products is highly desirable
• Demonstrated success in managing financial performance and achieving revenue targets

Skills:

• Strong analytical and problem-solving skills
• Excellent project management and organizational abilities
• Effective communication and interpersonal skills
• Proficiency in using CRM and customer analytics tools
• Ability to work collaboratively with cross-functional teams