HBB Churn Management

Job Summary:

CVM Analyst will responsible for providing insight data analysis and report for existing customer Hifi based on segmentation, usage pattern, market trending to improve performance of customer loyalty. Driving customer retention, upsell and revenue growth by leveraging data driven insight to improve overall customer value management.

Key responsibilities:

• Customer Analytic: Analysis for customer data existing base with right segmentation, usage pattern and customer behavior including payment method and create churn propensity model prediction
• Campaign Management: based on data insight create campaign-based promotion for loyalty, retention and upselling to segmented target
• Cross functional support: working with cross function team to support business process and aligning strategy to improve customer livetime value
• Performance tracking and Data Insight report: Measure performance effectiveness for loyalty, retention and upsell that will impact on reducing churn performance and revenue uplift from existing customer based

Skills and Qualification

• Understand FTTH Business process and CVM in industry
• Proficiency in data analytic tools such as SQL, Tableau, power BI, excel
• Experience in customer lifecycle management for FTTH business
• Understanding Customer experience and customer journey mapping to align with CVM strategy