Community Engagement Officer - Sumatra

Role Purpose

To develop local community relationships and lead community-based on-ground engagement activities that increase Home Business awareness, generate qualified leads, and support subscriber acquisition across FTTH and FWA. The role builds partnerships with residential communities and local stakeholders, drives product education and referral initiatives, and works closely with Circle Sales to convert community engagement into measurable business outcomes.

Scope of Work (SOW)

1. Community Mapping & Prioritization — Identify and prioritize residential communities, housing complexes, property managers, resident associations, and local stakeholders based on Home Business market potential and service availability.
2. Community Relationship Management — Build and maintain relationships with community leaders, residential management, property developers, and other relevant stakeholders to strengthen market access and engagement.
3. On-Ground Activation & Engagement — Plan and execute community-based activations, resident gatherings, door-to-door engagement, product demonstrations, and promotional activities to increase product awareness and consideration.
4. Product Education & Consumer Engagement — Communicate the benefits and suitability of FTTH and FWA to residents, helping them understand product options, service availability, and the registration process.
5. Lead Generation & Referral Programmes — Develop community-driven lead generation initiatives, referral programmes, and local engagement activities in coordination with Circle Sales to support subscriber acquisition.
6. Partnership Development — Establish mutually beneficial partnerships with residential communities, property management, and relevant local organizations to create sustainable acquisition channels.
7. Performance Monitoring & Improvement — Track activation results, community participation, qualified leads, referral performance, and subscriber conversion; use insights to improve engagement effectiveness.

Requirements

Education and experience

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• Minimum 3–5 years of experience in community engagement, field marketing, event activation, partnership development, sales activation, or a related role.
• Experience in telecommunications, property, FMCG, or consumer services is an advantage.
• Experience managing field teams, activation partners, or community stakeholders is preferred.

Functional competencies

• Strong understanding of community engagement and on-ground activation.
• Ability to build relationships with community leaders, property management, and local partners.
• Experience planning events, product demonstrations, and referral or lead-generation programmes.
• Understanding of lead qualification, sales handover, and conversion tracking.
• Ability to monitor activity performance and prepare basic reports.

Behavioural competencies

• Strong interpersonal and relationship-building skills.
• Persuasive communication and presentation skills.
• Proactive, hands-on execution and problem-solving.
• Commercial orientation and results-driven mindset.
• Strong coordination skills and adaptability to field-based work.