Date:
Sep 26, 2024
AVP-Product Rebuy & CVM Circle Java
Location:
ID
Level:
Managerial
Employment Status:
Permanent
Department:
Group Marketing Java
Description:
- Manage initiatives and execution strategy of product aimed at encouraging rebuy and enhancing customer value for 2 brands IM3 and 3ID in the Java circle.
- Develop and implement product strategies aimed at encouraging rebuy and enhancing customer value for brand.
- Monitor market movement and competition and drive for growth of overall revenue, ARPU improvement, and net add subscribers.
- Collaborate with marketing and sales teams to design and launch effective rebuy and retention campaigns.
- Analyze customer behavior and market trends to identify opportunities for improving customer ARPU, churn and lifetime value.
- Develop and implement a CVM strategy that align with CVM HQ strategy.
- Conduct customer segmentation to identify high-value customer groups.
- Design and execute programs to increase customer retention and loyalty.
- Develop targeted marketing campaigns to upsell and cross-sell products and services to existing customers.
- Work co-operatively with other team members to accomplish delegated tasks assigned by managers.
- Provide continuous inputs on business process and systems improvement to ensure delegated tasks are completed in timely and efficient manner
- Initiate continuous GAP analysis and immediate actions to close gaps.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 5 years of experience in product management, with a focus on rebuy strategies and Customer Value Management
- Minimum 1 year in mid management position with good supervisory skills and capabilities.
- Experience in the telecommunications or related industry is preferred
- Proven track record and strong practice in the field of product, pricing, and CVM in mobile communication industry.
- Agile mindset, Creative and open minded for innovative ideas are highly required for this position,
- Experience in operation and sales is preferred.
- Have good analytical thinking and problem solving oriented.
- Strong communication and presentation, engagement & coordination skills and capabilities.
- Strong proficiency in utilizing Spreadsheet for data manipulation to transform data into clear and insightful summaries.
- Result oriented problem-solving approach.
- Willing to be placed in Semarang, and open for traveling