AVP-Lifestyle Strategic Bundling

Job Description

Lifestyle & AI Growth Manager 

• Lead end-to-end go-to-market (GTM) execution for new AI partner products within the mobile app ecosystem.
• Develop and execute integrated marketing campaigns from ideation through launch, optimization, and post-campaign evaluation.
• Drive strategic alignment with external partners to identify growth opportunities, define business initiatives, and achieve shared objectives.
• Coordinate cross-functional teams to ensure timely campaign setup and seamless execution.
• Analyze customer journeys and collaborate with relevant stakeholders to design and optimize the end-to-end product experience, improving user engagement and conversion.
• Monitor campaign performance through regular reporting and funnel analysis, leveraging digital marketing insights to identify optimization opportunities and improve business outcomes.
• Continuously evaluate app touchpoints and customer interactions to enhance discoverability, engagement, and partner product performance.

Qualification

:-Minimal Bachelor's Degree-Minimal 5 Years of Experience

-Understand full funnel marketing & end-to-end product journey

-Understanding of AI & OTT products are a plus (but not mandatory)

-Work experience mainly in digital ecosystem (app, website) 

Competencies