AVP-Head of Decision Support & Revenue Planning

Role Purpose:

The Head of Decision Support & Revenue Planning is responsible for providing data-driven insights, revenue forecasting, and financial planning to optimize marketing investments and business performance. This role ensures that marketing strategies are aligned with revenue targets, using advanced analytics and performance tracking to support strategic decision-making.

By leveraging business intelligence, market trends, and predictive modeling, the Head of Decision Support & Revenue Planning helps improve budget efficiency, customer acquisition costs, and overall marketing ROI. Collaborating with marketing, finance, and commercial teams, this role plays a crucial part in optimizing revenue streams, identifying growth opportunities, and enhancing financial sustainability in Indonesia’s competitive telecom market.

Key Responsibilities:

• Revenue Forecasting & Planning: Develop accurate revenue forecasts and align financial planning with business objectives. Improved revenue forecasting accuracy and financial alignment.

• Marketing Performance Analysis: Analyze marketing performance to ensure alignment with revenue and efficiency targets. Higher marketing ROI and efficiency improvements. Marketing ROI, cost per acquisition.

• Business Intelligence & Data Insights: Utilize data analytics and business intelligence to drive strategic decision-making. Data-driven decision-making and improved strategic insights. Insight adoption rate, reporting accuracy.

• Budget Allocation & Cost Optimization: Optimize marketing budgets and ensure cost-efficient investment in customer acquisition and retention. Optimized budgets spend and cost savings. Budget variance, cost reduction rate.

• Customer Profitability & Segmentation: Identify high-value customer segments and profitability drivers. Enhanced customer segmentation and revenue per user. Customer lifetime value (CLV), profitability index.

• Competitive Benchmarking & Market Trends: Monitor competitor activities and market trends to refine revenue strategies. Stronger market positioning through competitor insights. Market share growth, competitor benchmarking score.

• Cross-functional Collaboration: Collaborate with Product, Sales, and Customer Experience teams for seamless execution. Seamless customer journey and experience improvements. Cross-functional project success rate, time-to-market for campaigns.

• Team Leadership & Development: Build and mentor a high-performing marketing team with a focus on innovation and agility. High team engagement, retention, and marketing innovation. Employee satisfaction, team productivity, innovation initiatives.

Key Performance Indicators (KPIs):

• Forecast Accuracy Rate: Measures the precision of revenue predictions compared to actual results.

• Marketing ROI: Evaluates the return on investment from marketing expenditures.

• Cost Per Acquisition (CPA): Assesses the efficiency of acquiring new customers.

• Budget Variance: Tracks the difference between planned and actual budget utilization.

• Customer Lifetime Value (CLV): Estimates the total revenue a business can expect from a customer over time.

• Market Share Growth: Measures the increase in the company's market position relative to competitors.

   

Required Skills

• Financial Forecasting & Revenue Planning

• Marketing Performance Analytics

• Business Intelligence & Data Visualization

• Cost Optimization & Budget Planning

• Customer Profitability Analysis

• Market & Competitive Analysis

• Stakeholder Management & Collaboration

• Leadership & Team Development

   

Qualifications:

• Expertise in Financial Forecasting & Revenue Planning – Strong background in developing accurate revenue forecasts and aligning financial strategies with business goals.

• Proficiency in Marketing Performance Analytics – Ability to measure marketing effectiveness, optimize ROI, and track key performance metrics.

• Strong Business Intelligence & Data Interpretation Skills – Experience in using data analytics tools to derive actionable insights for strategic decision-making.

• Cost Optimization & Budget Management – Knowledge of financial planning, cost control, and optimizing budget allocation to maximize efficiency.

• Customer Profitability & Segmentation Expertise – Ability to analyze customer data, segment markets, and identify high-value customers for revenue maximization.

• Market & Competitive Analysis Skills – Strong understanding of industry trends, competitor benchmarking, and market positioning to refine revenue strategies.