AVP-Head of Branch HBB Central Java

Job Summary

Job Summary        
        
The Head of Branch Home Broadband (HBB) is responsible for driving sales performance, subscriber growth, and service retention within the assigned branch. This role focuses on achieving key performance indicators, including New Sales, Net Add Subscribers, Churn Rates, Area Penetration Rates, and Collected (Permanent Active), ensuring sustainable business growth in alignment with the Annual Operating Plan (AOP).   

Responsible for managing operations of a sales outpost branch. Oversees sales and the provision of services to local clients. Develops and maintains relationships with both new and existing customers. Is responsible for internal operations of the branch, e.g., Human Resources, Finance, Information Technology. May upsell additional services, parts, and equipment as needed.

        
Key Responsibilities:       

Sales Management & Growth

• Drive new sales and net add subscriber growth.
• Lead and manage FTTH sales team.
• Ensure sales quality to reduce churn and improve retention.
• Subscriber Retention & Churn Control.
• Ensure transition from service activation to permanent active status.
• Implement strategies to reduce churn.
• Improve payment collection systems and processes. 
• Sales Strategy & Market Penetration
• Oversee quality of 3rd party vendors for installation along with Head of Tech Region.

Key Performance Indicators:   

• Net add subscribers (growth %) & Sales conversion rate.
• Churn rate (% reduction) & Permanent active conversion rate.
• Turn around time for new sales application process (hours/days) & Collection efficiency (% of total billed).
• Area penetration rate (%) & Event-driven sales uplift (%).        

        
        
Required Skills:

• Sales Leadership, Sales Strategy, Performance Management.
• Customer Retention Strategies, Service Quality Management.
• Process Optimization, Payment Collection Management. 
• Market Analysis, Go-To-Market Strategy, Event Planning.
• Vendor Management, Expansion Planning, Project Execution.   

        
        
Qualifications:

• Bachelor’s degree in Business, Marketing, Telecommunications, or a related field. A Master’s degree is a plus.        
• Minimum 8-10 years of experience in sales, business development, or telecommunications, with at least 3-5 years in a leadership or managerial role.        
• Proven experience in FTTH (Fiber-to-the-Home) sales, broadband services, and market expansion within the telecommunications industry.        
• Strong ability to drive New Sales, Net Add Subscribers, and Area Penetration with a strategic approach        
• Strong understanding of sales processes, payment collections, and sales quality assurance.        
• Deep understanding of customer needs, service quality, and post-sales support.        
• Ability to adapt to changing market conditions and implement innovative sales strategies.        
• Strong analytical, communication, and presentation skills.        
          

Job Responsibilities

Leadership Competencies

Technical Competencies

Behavioral Expectations

Personality Traits

Internal Stakeholders

External Stakeholders