Date: May 23, 2025

AVP-Campaign Management & Brand Visibility IM3

Location:

ID

Level: Managerial

Employment Status: Permanent

Department: Group Marketing Kalisumapa

Description:

Campaign Management & Brand Visibility 3ID is responsible for developing and executing integrated marketing campaigns to enhance brand awareness, visibility, and engagement for the 3ID brand. This role oversees brand positioning, multi-channel advertising, and media strategies to ensure impactful communication across digital, social, and traditional marketing platforms.

By collaborating with creative, digital, and media teams, Campaign Management & Brand Visibility 3ID ensures that marketing initiatives resonate with target audiences, strengthen brand recall, and drive customer engagement. This role plays a critical part in ensuring consistent messaging, optimized media spend, and high-impact marketing activations in Indonesia’s competitive telecom industry.

Key Responsibilities (Sequential Workflow with KPIs, Skills, and Proficiency)

Workflow	Key Responsibilities	Key Result Areas	Key Performance Indicators	Skill	Proficiency
Integrated Marketing Campaigns	Develop and execute multi-channel marketing campaigns to enhance brand awareness.	Higher brand awareness and customer engagement.	Brand awareness index, customer perception score.	Marketing Campaign Planning & Execution	Expert
Brand Visibility & Positioning	Ensure consistent and effective brand messaging across all marketing touchpoints.	Improved brand recall and market positioning.	Campaign engagement rate, message consistency.	Brand Strategy & Positioning	Expert
Content & Creative Development	Oversee the development of high-impact creative content for digital and traditional media.	Creation of impactful and engaging marketing content.	Content effectiveness score, creative impact assessment.	Content Development & Messaging	Advanced
Media & Advertising Management	Manage media partnerships and optimize advertising spend to maximize reach.	Optimized media investment and advertising effectiveness.	Media reach, cost per impression (CPI).	Media Planning & Buying	Advanced
Campaign Performance Analysis	Track and analyze campaign performance to improve efficiency and effectiveness.	Data-driven decision-making for campaign improvements.	Marketing ROI, campaign performance metrics.	Marketing Performance Analytics	Advanced
Customer Engagement & Brand Activations	Drive customer engagement through strategic brand activations and sponsorships.	Stronger customer-brand connection through activations.	Event participation rate, sponsorship effectiveness.	Customer Engagement & Brand Activation	Advanced
Cross-functional Collaboration	Collaborate with Product, Sales, and Customer Experience teams for seamless execution.	Seamless customer journey and experience improvements.	Cross-functional project success rate, time-to-market for campaigns.	Stakeholder Management & Collaboration	Advanced
Team Leadership & Development	Build and mentor a high-performing marketing team with a focus on innovation and agility.	High team engagement, retention, and marketing innovation.	Employee satisfaction, team productivity, innovation initiatives.	Leadership & Team Development	Expert

Key Performance Indicators (KPIs) Summary

1. Brand Awareness Index – Measures the level of brand recognition in the market.

2. Campaign Engagement Rate – Tracks how well customers interact with marketing campaigns.

3. Customer Sentiment Score – Evaluates customer perception of the brand.

4. Conversion Rate – Measures how many engaged customers take a desired action.

5. Media Reach & Effectiveness – Assesses the impact of media placements.

6. Cost Per Impression (CPI) – Evaluates the efficiency of media spend.

Qualifications

1. Strong experience in brand management and campaign execution.

2. Expertise in digital and traditional media planning.

3. Ability to analyze campaign data and optimize marketing efforts.

4. Experience managing creative development processes.

5. Strong leadership and stakeholder management skills.

6. Proven ability to drive high-impact brand communication initiatives.