Date:  Mar 17, 2026

AVP-Business Platform Experience Design

Location: 

ID

Level:  Managerial
Employment Status:  Permanent
Department:  Group Digital Products & Platform
Description: 

Role Overview

As the AVP – Business Platform Experience Design, you are the primary architect and strategic lead for our digital business platforms. This role responsible for the end-to-end design strategy of innovation initiatives and complex multi-partner ecosystems. You will ensure that all digital products are strategically aligned with business goals while maintaining the highest standards.


 

Key Responsibilities

Strategic Design Leadership

  • Develop and articulate a compelling vision for the digital product ecosystem
  • Translate high-level business objectives into tangible design strategies for new platforms and innovations.
  • Partner directly with product and commercial teams to define and refine the design ecosystem.

Advanced Product Design & UX/UI

  • Lead the entire product design lifecycle, from initial research and concepting to prototyping and final implementation.
  • Design and develop digital business ecosystems that enable multi-product and multi-partner experiences.
  • Identify and design the strategy for complex business portals, ensuring a seamless experience across all touchpoints.

Ecosystem Architecture & Governance

  • Manage, contribute and govern the core library of UI assets, ensuring all components are accessible, adaptable, and scalable.
  • Write detailed, technical usage guidelines for UI components to assist developers in high-quality implementation.
  • Utilize service design principles to build modular frameworks that support future business growth.

Expert Stakeholder Collaboration

  • Act as the primary design liaison for business executives, product managers, and engineers.
  • Effectively communicate complex design decisions, rationale, and progress to non-design stakeholders.
  • Stay ahead of emerging technologies and user habitual shifts to identify new innovation opportunities.

 

Required Skills & Qualifications

Technical & Professional Skills

· Service Design Mastery: Deep expertise in building modular, scalable frameworks for complex business ecosystems.

· Systemic Thinking: Ability to manage core UI libraries and create governance documentation for developers.

· Strategic Influence: Proven ability to influence executive stakeholders and product roadmaps through design storytelling.

 

 

Experience & Qualifications

· Education: Bachelor’s degree in Interaction Design, Human-Computer Interaction (HCI), or a related field.

· Professional Experience: 8+ years of experience in product design or UXUI, specifically within B2B portals or enterprise digital ecosystems and support tools is a plus.

· Individual Excellence: Demonstrated track record of delivering end-to-end design solutions for large-scale innovation initiatives.

· Independence: Strong ability to work autonomously as a Subject Matter Expert (SME) while mentoring the broader design community through craft, not management.