AVP-Brand Visibility & Partnership-TRI

Long Description

Role Purpose:

Responsible to monitor and ensure application for brand visibility across nationwide in line with brand strategy and business objectives.
Responsible to create brand partnership opportunity and additional value to support national & circle campaign

Key Responsibilities:

Brand Visibility Management

• Monitor and ensure brand visibility roadmap aligned with brand strategy
• Ensure consistent and impactful brand presence across digital, on-ground, and partner channels
• Identify high-impact platforms and touchpoints relevant to Gen Z and youth segments

Partnership & Collaboration Development

• Lead end-to-end partnership lifecycle: sourcing, evaluation, negotiation, execution, and review
• Develop collaboration programs with key partners (OTT, gaming, music, lifestyle, fintech, communities)
• Create scalable partnership models including co-branding, bundling, and ecosystem integration

Campaign & Activation Execution

• Plan and execute co-branded campaigns and activations (digital-first, social-led, experience-based)
• Ensure alignment with brand guidelines and campaign objectives
• Manage agencies, vendors, and partners to deliver timely and high-quality execution

Stakeholder Management

• Act as main PIC for all partnership initiatives
• Coordinate cross-functionally with Brand, Digital, Product, Sales, PR, Legal, and Procurement
• Maintain strong relationships with external stakeholders and strategic partners

Market & Trend Intelligence

• Monitor consumer trends, competitor activities, and emerging platforms
• Identify new opportunities to enhance brand relevance through partnerships
• Provide insights to refine brand and partnership strategies

Requirements:

To drive brand visibility, cultural relevance, and business impact for Tri through brand partnerships initiatives and collaborations - in order to bring additional exposure and value to customer, by sharing vision with establish partners.

This role ensures the brand remains top-of-mind among youth segments by leveraging digital ecosystems into experience, communities, and cross-industry collaborations, while contributing to customer acquisition, engagement, and revenue growth.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communication, or related field
• Understanding of brand strategic, creative ideation, youth market and pop culture trends
• Familiarity with telco products, digital ecosystem, and subscription-based business is a plus

Skills:

• Strong pitching deck development and presentation
• Analytic thinking with strong execution capability
• Partnership building & negotiation
• Data-driven decision making
• Project & stakeholder management
• High adaptability in fast-paced, trend-driven environment
• Strong networking in youth, media, and digital ecosystem

Experience:

• Min 5 years experience in brand marketing, partnerships, or marketing activation
• Exposure to creative ideation, digital campaigns and youth segment is highly preferred
• Proven track record in executing campaigns and collaborations