Date: May 23, 2025

AVP-Brand Activation, Digital & Social Media IM3

Location:

ID

Level: Managerial

Employment Status: Permanent

Department: Group Marketing Kalisumapa

Description:

Brand Activation, Digital & Social Media IM3 is responsible for leading brand engagement, digital marketing, and social media strategies to enhance customer interaction and brand presence for the IM3 brand. This role focuses on developing high-impact brand activations, managing digital marketing campaigns, and driving customer engagement across social media platforms.

By leveraging data-driven insights, influencer marketing, and real-time content strategies, Brand Activation, Digital & Social Media ensures that IM3’s brand communication is compelling, relevant, and aligned with customer needs. Collaborating with creative, media, and performance marketing teams, this role plays a key part in boosting brand loyalty, increasing online engagement, and strengthening IM3’s position in the Indonesian telecom market.

Key Responsibilities (Sequential Workflow with KPIs, Skills, and Proficiency)

Workflow	Key Responsibilities	Key Result Areas	Key Performance Indicators	Skill	Proficiency
Brand Activation Strategy	Develop and execute brand activation initiatives to enhance customer engagement.	Stronger brand connection through activations and events.	Event participation rate, brand activation success score.	Brand Activation & Engagement	Expert
Digital Marketing Campaigns	Plan and implement digital marketing campaigns to drive brand awareness and customer acquisition.	Higher digital engagement and conversion rates.	Campaign engagement rate, conversion rate.	Digital Marketing Strategy	Expert
Social Media Management	Manage and grow IM3â€™s social media presence through content creation and audience interaction.	Increased social media presence and customer interaction.	Social media reach, content interaction rate.	Social Media Content & Management	Advanced
Influencer & Community Engagement	Build relationships with influencers and digital communities to amplify brand reach.	Expanded influencer partnerships and online advocacy.	Influencer engagement score, user-generated content growth.	Influencer Marketing & Partnerships	Advanced
Performance Marketing & Analytics	Track and analyze campaign performance to optimize marketing strategies.	Improved marketing ROI through data-driven optimizations.	Digital marketing ROI, cost per conversion.	Performance Marketing & Data Analytics	Advanced
Customer Experience & Engagement	Ensure seamless and engaging customer interactions across digital platforms.	Enhanced customer journey and online brand experience.	Customer satisfaction index, Net Promoter Score (NPS).	Customer Experience & Digital Engagement	Advanced
Cross-functional Collaboration	Collaborate with Product, Sales, and Customer Experience teams for seamless execution.	Seamless customer journey and experience improvements.	Cross-functional project success rate, time-to-market for campaigns.	Stakeholder Management & Collaboration	Advanced
Team Leadership & Development	Build and mentor a high-performing marketing team with a focus on innovation and agility.	High team engagement, retention, and marketing innovation.	Employee satisfaction, team productivity, innovation initiatives.	Leadership & Team Development	Expert

Key Performance Indicators (KPIs) Summary

1. Brand Activation Success – Measures effectiveness of brand activation campaigns through event participation and engagement levels.

2. Digital Engagement Rate – Evaluates interaction levels across digital campaigns and social media.

3. Influencer Engagement Score – Tracks the effectiveness of partnerships with influencers and brand advocates.

4. Conversion Rate – Measures the percentage of digital engagements leading to customer action.

5. Social Media Reach & Growth – Monitors audience growth, engagement, and impact of social media activities.

6. Marketing ROI & Cost Efficiency – Assesses financial effectiveness of digital marketing investments.

Qualifications

1. Proven experience in brand activation and engagement marketing.

2. Strong background in digital marketing, social media strategy, and content management.

3. Expertise in influencer marketing and community engagement.

4. Ability to analyze and optimize campaign performance through data insights.

5. Strong leadership and collaboration skills to drive multi-channel marketing initiatives.

6. Experience in customer engagement and digital experience optimization.