AVP-B2B Marketing Communication

Long Description

Core Function:

To drive excellent execution of marketing communication initiatives by translating business and brand strategy into high-impact campaigns, content, and events — ensuring consistency and quality to achieve business impact across touchpoints.

Leadership Expectations

Lead and mentor team members to deliver high-quality, detail-oriented execution

Build a culture of ownership, speed, and creative excellence

Act as a bridge between strategy and execution, ensuring no dilution of intent in final outputs

Job Responsibilities

Long Description

Key Responsibilities:

1. Integrated Campaign Execution & Orchestration

• Translate brand and commercial strategy into campaign execution plans across digital, content, and offline channels.
• Ensure messaging clarity, audience relevance, and strong value proposition in every campaign.
• Oversee campaign rollout, monitor execution quality, and ensure on-time, high-standard delivery.

2. Creative Direction & Brand Governance

• Lead and supervise visual and creative development across Social media
• Marketing collaterals
• Sales tools & presentations
• Internal & external communications
• Provide clear directions to internal designers and agencies to ensure:

• Strong, consistent brand identity
• High-quality and professional output
• Alignment with business messaging and campaign objectives
• Act as quality gatekeeper for all outward-facing materials

3. Content Development and Production

• Oversee development of B2B content (campaign assets, thought leadership, case studies, digital content).
• Ensure all content reflects clear positioning, strong storytelling, and business relevance.
• Align messages across channels to ensure one consistent narrative to market.

4. Event & Experience Management

• Lead end-to-end execution of B2B Marketing Events and Customer Engagements.
• Ensure strong concept development aligned with campaign objectives and brand messaging.
• Oversee vendors, agencies, and third parties to ensure seamless execution and connected experience.
• Act as final control point during on-site execution.

5. Cross-Functional Alignment

• Work closely with: Product Marketing, Segment Marketing and Channel Marketing Teams to ensure all communications Reflecting actual product capabilities
• Address market needs and pain points
• Support lead generation and conversion
• Ensure marketing output is practical, usable, and impactful for sales teams.

6. Performance Monitoring & Optimization

• Track performance of campaigns and content across channels.
• Identify gaps in execution and continuously improve content effectiveness, engagement, and conversion impact.
• Ensure insights are translated into better future execution.

Requirement

Long Description

• Min 5 years of experience in Marketing Communication, preferably in B2B Tech, Telco, ICT, or Digital Solutions.
• Minimum 3–5 years of experience leading teams and managing external working partners.
• Proven ability to execute integrated marketing campaigns across digital, content, and offline channels (events and customer engagements).
• Strong capability in translating complex technology solutions into clear, compelling, and business-relevant messaging.
• Strong creative judgment with ability to direct designers and agencies to deliver high-quality outputs.
• Experience developing B2B content such as sales kits, case studies, solution narratives, and campaign assets.
• Proven track record in managing and executing B2B tech events and customer engagements.
• Strong ability to work cross-functionally to ensure alignment and commercial relevance.
• Data-driven mindset with ability to monitor campaign performance and continuously improve execution effectiveness.
• Strong ownership, attention to detail, and ability to operate in a fast-paced, complex, multi-product environment.